News

Teleperformance opens second operations centre in Chile
Published: June 19, 2009

One of the world's largest call and contact centres with a presence in 46 countries, opens a second branch in a modern building in Santiago's Huechuraba business park.

Teleperformance opened a second centre, equipped with the latest technology and world class infrastructure. It is located in a business area in Santiago and involves an investment of over US$ 1.5 million.

The building, which has been planned in phases, is now operative and will be inaugurated soon. Executives indicated that this new branch forms part of the company's plan to expand within the local market and provide offshore services of the highest quality to the European and North American markets.

"Without a doubt we are very interested in making this industry grow in Chile, both at a local level and offshore. We've been working together with the Chilean Economic Development Agency (CORFO) at different stages, in order to create and strengthen the conditions which make Chile a leading platform for offshore global services," explained Pablo Quezada, general manager of Teleperformance Chile.

"Teleperformance, the world's leading company in contact centre services, BPO and CRM, has created around 300 additional jobs with these new facilities, bringing the total to around 1,450 employees in Chile. Today, Teleperformance is among the 200 largest employers in the world," concluded Pablo Quezada.

Why Chile?

Other Latin American countries offer low prices due to reduced labour costs, and they have been able to attract many North American and Spanish companies to become the main players in their local telecommunications markets. However, Chile's comparative advantages in the South American context are clear.

A skilled workforce (above all in technology), economic, social and political stability, as well as a good technological platform, are the main points which set Chile apart from our main competitors in the region.

As Pablo Quezada, the general manager of Teleperformance, explains, although Chile began "late" in the market, the country's development has been very swift. As a result, the country has been able to make itself stand out and become one of the most attractive platforms for Spanish speaking call centres for the USA and Spain.

In the case of call-centre outsourcing services provider Atento (with a presence in 17 countries, including Chile since 1999), the company is planning to specialise in IT services in order to stand out and attract more clients. Consequently, during the first quarter of this year it has intensified discussions with potential North American clients.

Juan Emilio Assef, Atento's commercial director, explains that together with providing a specialised service, one of the company's concerns has been to reduce costs in order to offer more competitive prices within the region. As a result, Atento is increasing the automation of its processes and decreasing its workforce.

In Chile, 90% of call centre companies are located in Santiago, and 80% of them are Chilean firms. The call centre market in Chile saw a turnover of US$ 350 million in 2008, and this figure is expected to rise by 20% in 2009.

Sources:
diario.elmercurio.cl
www.mercurio.cl

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